My approach centered on balancing research efforts with iterative design phases.

I began with evaluating competitors and determining gaps. Then, we defined assumed personas and pain points before validating these with surveys and user interviews.

From here, I had enough info to begin creating wireframes, where we tested and iterated with user feedback at suitable milestones.

Throughout the process, I was in close communication with our dev team to ensure feasibility before handing-off designs.

We designed and developed a functional MVP of the app, which we showcased to hundreds of people at the senior showcase.